Augmented Thinking for a Complex World - The New Convergence of Art, Technology, & Science w/ JULIO OTTINO - Highlights

Augmented Thinking for a Complex World - The New Convergence of Art, Technology, & Science w/ JULIO OTTINO - Highlights

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Julio Ottino is an artist, researcher, author, and educator at Northwestern University. He is the author, with Bruce Mau, of The Nexus: Augmented Thinking for a Complex World - The New Convergence of Art, Technology, and Science. He was the founding co-director of the Northwestern Institute on Complex Systems. In 2008, he was listed in the “One Hundred Engineers of the Modern Era”. In 2017, he was awarded the Bernard M. Gordon Prize for Innovation in Engineering and Technology Education from the National Academy of Engineering.

Today's complex problems demand a radically new way of thinking — one in which art, technology, and science converge to expand our creativity and augment our insight. Creativity must be combined with the ability to execute; the leaders and innovators of the future will have to understand this balance and manage such complexities as climate change and pandemics. The place of this convergence is THE NEXUS. In this provocative and visually striking book, Julio Mario Ottino and Bruce Mau offer a guide for navigating the intersections of art, technology, and science.

This interview was conducted by Mia Funk and Riya Patel with the participation of collaborating universities and students. Associate Interviews Producer on this episode was Riya Patel.

Mia Funk is an artist, interviewer and founder of The Creative Process & One Planet Podcast (Conversations about Climate Change & Environmental Solutions).

Julio Ottino - Author of “The Nexus: Augmented Thinking for a Complex World - The New Convergence of Art, Technology, and Science”


Julio Ottino - Author of “The Nexus: Augmented Thinking for a Complex World - The New Convergence of Art, Technology, and Science”


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Julio Ottino is an artist, researcher, author, and educator at Northwestern University. He is the author, with Bruce Mau, of The Nexus: Augmented Thinking for a Complex World - The New Convergence of Art, Technology, and Science. He was the founding co-director of the Northwestern Institute on Complex Systems. In 2008, he was listed in the “One Hundred Engineers of the Modern Era”. In 2017, he was awarded the Bernard M. Gordon Prize for Innovation in Engineering and Technology Education from the National Academy of Engineering.

Today's complex problems demand a radically new way of thinking — one in which art, technology, and science converge to expand our creativity and augment our insight. Creativity must be combined with the ability to execute; the leaders and innovators of the future will have to understand this balance and manage such complexities as climate change and pandemics. The place of this convergence is THE NEXUS. In this provocative and visually striking book, Julio Mario Ottino and Bruce Mau offer a guide for navigating the intersections of art, technology, and science.

This interview was conducted by Mia Funk and Riya Patel with the participation of collaborating universities and students. Associate Interviews Producer on this episode was Riya Patel.

Mia Funk is an artist, interviewer and founder of The Creative Process & One Planet Podcast (Conversations about Climate Change & Environmental Solutions).

Irresistible: The Rise of Addictive Technology w/ ADAM ALTER - Highlights

Irresistible: The Rise of Addictive Technology w/ ADAM ALTER - Highlights

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Author of NYTimes Bestseller Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked ·
Anatomy of a Breakthrough · Drunk Tank Pink

The other thing from a creativity perspective is we know that more people around you is good for creativity. It's one of the axioms in thinking about creativity in general. You need time. An artist, a writer. I'm a writer. I need time on my own. I also paint and draw. I cannot do that with other people around. It's just my process. But before you get there, before you get to that point where you need that time alone, that space apart, for almost everyone being around other people is good. It's good for creativity. It's both about diversity of opinion and idea and just about having more - just more information, more thoughts, more ways of looking at the world. And some of the most profound research I've come across in preparing for this book suggested that it's better to be around people who are deeply incompetent than it is to be around no one, which I found very surprising.

Adam Alter - Author of “Irresistible: The Rise of Addictive Technology”, “Anatomy of a Breakthrough"

Adam Alter - Author of “Irresistible: The Rise of Addictive Technology”, “Anatomy of a Breakthrough"

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Adam Alter is a Professor of Marketing at NYU’s Stern School of Business and the Robert Stansky Teaching Excellence Faculty Fellow. Adam is the New York Times bestselling author of Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked, and Drunk Tank Pink, which investigates how hidden forces in the world around us shape our thoughts, feelings, and behaviors. He has written for the New York Times, New Yorker, The Atlantic, Washington Post, and a host of TV, radio, and publications. His next book Anatomy of a Breakthrough will be published in 2023.

The Right It: Why So Many Ideas Fail & How to Make Sure Yours Succeed w/ ALBERTO SAVOIA - Highlights

The Right It: Why So Many Ideas Fail & How to Make Sure Yours Succeed w/ ALBERTO SAVOIA - Highlights

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Google’s 1st Engineering Director · Innovation Agitator Emeritus
Author of The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed

As much as I would love to take the credit, Google Ads was a big team, and I was fortunate to be brought in as a director that managed the team. I think the reason it was so successful is because innovations and new ideas, they compound. They build one upon the other. So the reason why ads was so successful for Google is because search was so successful for Google. So when you have search and you have billions of people coming in every day, maybe every hour, and searching all kinds of things, you have this treasure trove of data. If you have billion searches per day, you know how many experiments can you run? And so Google is very famous for doing a lot of A/B experiments. That's how we collect the data. So what actually enabled Google to be so successful and to grow is this mental attitude, which is the same one that Amazon and some of these really successful technology companies have, of doing a lot of experiments on small samples and continually refining their data based on that. If you're dealing with a lot of people, you can do those experiments and that's why these companies are successful. The sad thing or what happens with companies that do not operate in that way, that do not try to operate on data and do all of those experiments, those are the ones that are left behind. Innovation is experimentation.

Google’s 1st Engineering Director - Author of The Right It - ALBERTO SAVOIA

Google’s 1st Engineering Director - Author of The Right It - ALBERTO SAVOIA

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Google’s 1st Engineering Director · Innovation Agitator Emeritus
Author of The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed

As much as I would love to take the credit, Google Ads was a big team, and I was fortunate to be brought in as a director that managed the team. I think the reason it was so successful is because innovations and new ideas, they compound. They build one upon the other. So the reason why ads was so successful for Google is because search was so successful for Google. So when you have search and you have billions of people coming in every day, maybe every hour, and searching all kinds of things, you have this treasure trove of data. If you have billion searches per day, you know how many experiments can you run? And so Google is very famous for doing a lot of A/B experiments. That's how we collect the data. So what actually enabled Google to be so successful and to grow is this mental attitude, which is the same one that Amazon and some of these really successful technology companies have, of doing a lot of experiments on small samples and continually refining their data based on that. If you're dealing with a lot of people, you can do those experiments and that's why these companies are successful. The sad thing or what happens with companies that do not operate in that way, that do not try to operate on data and do all of those experiments, those are the ones that are left behind. Innovation is experimentation.

24 Principles for Designing Massive Change with BRUCE MAU - Highlights

24 Principles for Designing Massive Change with BRUCE MAU - Highlights

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Award-winning Designer, Artist & Educator
Co-founder & CEO of Massive Change Network
Author/Co-author of Mau MC24 · The Nexus · S, M, L, XL

I would like them to know just how powerful they are, that they have the power to shape the world. At some point, I realized that the world is produced. The world is designed and produced, and since we designed and produced it, we can redesign it. And you can play a part in designing it. You can play a part in that production. It doesn't have to happen to you. And I think, for too many people, too much power and too much control is concentrated in too few hands. People need to have the power to control and design their own life.

Can Design Save the World? with Award-winning Designer, Artist, Author BRUCE MAU

Can Design Save the World? with Award-winning Designer, Artist, Author BRUCE MAU

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Award-winning Designer, Artist & Educator
Co-founder & CEO of Massive Change Network
Author/Co-author of Mau MC24 · The Nexus · S, M, L, XL

I would like them to know just how powerful they are, that they have the power to shape the world. At some point, I realized that the world is produced. The world is designed and produced, and since we designed and produced it, we can redesign it. And you can play a part in designing it. You can play a part in that production. It doesn't have to happen to you. And I think, for too many people, too much power and too much control is concentrated in too few hands. People need to have the power to control and design their own life.