Highlights - Oberon Sinclair - Founder CEO of Creative/Branding Agency My Young Auntie

Highlights - Oberon Sinclair - Founder CEO of Creative/Branding Agency My Young Auntie

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CEO & Founder of Creative/Branding Agency My Young Auntie

If someone comes to me, and they say, “Oh, I have a new brand. It's a startup.” First of all, I have to like the person, they have to like me. It's a two way street. And that's the most important thing with anyone in life, not just work. In life, why do we make friends with who we make friends with? They are relationships. And if you connect with someone, magic will happen. If you don't connect with someone, and someone doesn't understand or have the same aesthetic or a similar way of thinking – you have to have something in common with someone. And if you have those qualities, which I look for, honesty and loyalty, and they're genuine, and you just know if you're going to get on with someone or not.

Oberon Sinclair - Founder CEO of Creative/Branding Agency My Young Auntie - Queen of Kale

Oberon Sinclair - Founder CEO of Creative/Branding Agency My Young Auntie - Queen of Kale

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CEO & Founder of Creative/Branding Agency My Young Auntie

If someone comes to me, and they say, “Oh, I have a new brand. It's a startup.” First of all, I have to like the person, they have to like me. It's a two way street. And that's the most important thing with anyone in life, not just work. In life, why do we make friends with who we make friends with? They are relationships. And if you connect with someone, magic will happen. If you don't connect with someone, and someone doesn't understand or have the same aesthetic or a similar way of thinking – you have to have something in common with someone. And if you have those qualities, which I look for, honesty and loyalty, and they're genuine, and you just know if you're going to get on with someone or not.

Highlights - Todd Kashdan - APA Award-winning Author of The Art of Insubordination, and Curious?

Highlights - Todd Kashdan - APA Award-winning Author of The Art of Insubordination, and Curious?

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APA Award-winning Author of The Art of Insubordination: How to Dissent and Defy Effectively
Curious? · The Upside of Your Dark Side
Leading Authority on Well-being, Curiosity, Courage & Resilience

We're really talking about principled rebels. And when we talk about insubordination, we're talking about most of us live in these social hierarchies, and there's the idea, this started in the military and still goes on, where if someone at a lower rank questions or challenges a command or a norm that someone of a higher rank, that's considered an act of insubordination. And one of the main problems of that, I think anyone who's listening can acknowledge, is it depends on the quality of the idea of the person who's raising the question. I just realized there was this whole body of literature on minority influence that no one had put together into a book for the general public, and considering the racial reckoning that occurred during COVID-19, the extra attention to diversity, to disadvantaged groups, every moment of society, it just feels like it's more and more relevant of what I've been working on.

Todd Kashdan - Award-winning Author of “The Art of Insubordination: How to Dissent and Defy Effectively”

Todd Kashdan - Award-winning Author of “The Art of Insubordination: How to Dissent and Defy Effectively”

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APA Award-winning Author of The Art of Insubordination: How to Dissent and Defy Effectively
Curious? · The Upside of Your Dark Side
Leading Authority on Well-being, Curiosity, Courage & Resilience

We're really talking about principled rebels. And when we talk about insubordination, we're talking about most of us live in these social hierarchies, and there's the idea, this started in the military and still goes on, where if someone at a lower rank questions or challenges a command or a norm that someone of a higher rank, that's considered an act of insubordination. And one of the main problems of that, I think anyone who's listening can acknowledge, is it depends on the quality of the idea of the person who's raising the question. I just realized there was this whole body of literature on minority influence that no one had put together into a book for the general public, and considering the racial reckoning that occurred during COVID-19, the extra attention to diversity, to disadvantaged groups, every moment of society, it just feels like it's more and more relevant of what I've been working on.