CEO of Clarim Media

Think about how do they deliver value to all of those constituents rather than just their shareholders. So they will create the more successful long-term companies, especially generationally, as Gen X and millennials care more and more about mission and purpose. This idea of greenwashing or now what we can call woke-washing and that ESG goals are typically held within PR groups, within companies. They just talk about what they're doing versus being held accountable. I think we will continue to see that paradigm shift towards accountability, transparency of companies doing the right thing.